To those of us who are fortunate enough to enjoy clean air on a daily basis, air pollution may seem like an abstract issue. But we can all do our part to reduce some of it, and there’s no better time than today. 

Though it’s been around for centuries as an Ayurvedic practice, oil pulling has been gaining popularity in the U.S. in the last few years. What is it and how does it work? Read more to find out.

There is no wrong way to be you, so keep on keepin' on.

Today, Primal Pit Paste celebrates 7 years of forging the path to natural - one armpit at a time! In honor of this milestone, we sat down with Founder and CEO Amy Perez.

We’re talking all things pit stains! So pull on your favorite white tee and raise those arms up high.

If using your fingers to apply deodorant to your armpits is strange or new to you, here’s why you may want to consider giving it a try.

It’s written in the stars… or is it written on your armpits?

The star of our new Blue Moon deodorant. Spoiler alert: she’s gorgeous.

A deodorant this good only comes around once in a Blue Moon.