Go Primal

Think You’re Done With Pit Detox? Think Again.

Extra stinky pits? Incorporating a daily pit detox with Charcoal Primal Pit Paste could be the B.O. fighting boost you've been looking for! Here's why

Pick Your Pit Paste: Zinc v. Magnesium Deodorant

Can't decide between Zinc and Magnesium for your sensitive pits? Here's what you need to know.

P3’s Top Picks: 5 Things We Love for Breastfeeding Mamas

Breastfeeding ain’t always a cake walk so we’re bringing you our top 3 mama must-haves to keep you and baby happy, healthy and well-fed!

Don't Like Our Plastic Packaging? Neither Do We.

Our packaging and plastic waste - let’s talk about it.

Who Made Your Deodorant? It Matters More Than You Might Think

Think back to the last time you purchased toiletries like deodorant, toothpaste, or soap – if you’re like many Americans, you buy and consume these...

Smells Like Tween Spirit: Deodorant and Kids

Though many associate puberty and the accompanying change in body odor with the teen years, some parents – including our founder – find that their ...

You Me & UV: How to Have Safe Sun This Summer

With the health risks posed by chemical sunscreens and the health benefits of limited sun exposure, what’s the best way to practice sun safety?

The Ultimate Scent Showdown: Synthetic Fragrance v. Pure Essential Oils v. Natural Fragrance

As more consumers are avoiding dangerous synthetic fragrance, the term "natural fragrance" is being touted as a safer alternative. But what does it...

Where Does Your Plastic Toothbrush End Up?

Looking for more ways to live sustainably? Swapping your toothbrush could have a bigger impact than you may think…

The One Thing Your Oral Care Routine is Missing

Brushing and flossing regularly is important, but a gum serum may be just the thing your oral care routine is missing. Here’s why:

Tooth Talk: Why You Should Swap Your Paste for a Powder

Still wasting time with tubes of toothpaste full of toxic chemicals? Let’s chat, friend!

Brushing Aside Toxins: 6 Natural Oral Care Swaps

If you’re concerned about the ingredients in conventional oral care products, you aren’t alone. Here are 6 simple and all-natural swaps you can mak...