If you’re here, you are likely already familiar with the risky nature of using products like deodorant that contain harsh chemicals and toxins. In fact, you may have already made the switch to natural deodorant (congrats!) - but what you may not know is that not all natural deodorants are created equal.
In recent years, more and more people have started demanding better-for-you products, prompting an avalanche of new natural deodorant solutions. But just how natural are they?
Greenwashing & Your Deodorant
The FDA has no legal definition of the term “natural” and no regulations on its use. So it’s not uncommon for companies to leverage the connotation of the word “natural” in order to sell more product. Known as greenwashing, this practice has become a matter of serious debate in recent years, but it doesn’t seem to be going away anytime soon.
What to Do About It
Simply being aware of what’s in a deodorant is the first step to avoiding harmful ingredients. But with little regulation in the industry, there may still be troubling ingredients hiding behind innocuous words like “fragrance.”
Seek Full Transparency
Certain information, like fragrance blends, is considered proprietary and therefore companies are not required to disclose the potentially hundreds of chemicals used to create a scent. Look for brands that are honest and up-front about exactly what they’re putting in their products.
Educate Yourself & Your Loved Ones
Whether you’re strolling the aisles of your supermarket or scrolling through Instagram, you won’t be hard pressed to find a non aluminum deodorant. But that’s not the only ingredient to be wary of — simply leaving out aluminum does not a safe deodorant make. There’s no telling what could be hiding behind that ‘natural’ label: synthetic fragrance, steareths, propylene glycol, parabens, SLS, talc, and more.
The P3 Difference
Primal Pit Paste was born because our founder, Amy Perez, wanted to find a safe, all-natural deodorant for her children that really worked, without any of the toxic ingredients in traditional deodorants and antiperspirants. Since then, we have remained true to that mission — bringing you the safest deodorant on the planet, made with ingredients so wholesome you could eat them! No hidden additives, no games, no gimmicks — just pure odor protection that’s safe for the whole family. All our ingredient lists are posted directly on each product page, so you know exactly what you’re getting.
What’s In It?
Fresh, Natural Ingredients like:
- Organic Beeswax
- Organic Shea Butter
- Organic Coconut Oil
- Organic Arrowroot Powder
- Candelilla Wax
- Essential Oils
- Non-GMO Vitamin E derived 100% from Sunflowers
- Active ingredients such as zinc oxide, magnesium, charcoal, and non-aluminum baking soda
What’s Not in It?
- Aluminum Compounds
- Propylene Glycol
- Triethanolamine and Diethanolamine
- Artificial Colors
Curious about how other natural deodorants stack up?
Any surprises? Leave us a comment and join the conversation!