Founder Amy Perez Reflects on 7 Years of Primal Pit Paste

Today, Primal Pit Paste celebrates 7 years of forging the path to natural - one armpit at a time! In honor of this milestone, we sat down with Founder and CEO Amy Perez to hear her thoughts on how far Primal Pit Paste has come since those early days of experimenting in her kitchen.

When I started Primal Pit Paste, one of my biggest goals was to educate consumers. The natural movement was well under way, thanks to pioneers like Dr. Bronner’s and Badger and others, but I wanted to bring the conversation to a wider audience. There’s a lot of misinformation and just plain false information out there about the products we’re putting onto (and therefore into) our bodies. We trust that if a product is on a shelf a.) It’s safe b.) It must be good for you, but that is not the case. This trust is often abused by big companies who use low-quality ingredients that have not been studied long-term and aren’t safe. I believe the shelf should educate, and transparency should be a given! That’s why we’ve made it our mission to knock toxic products off the shelf.

In the last 7 years, we have made great strides toward accomplishing that goal, and I am so proud of the change we’ve helped spark in the industry. But what I’m most proud of is the impact our products have had on our customers! When I get emails and handwritten notes expressing how thankful they are and that our products have been life changing, it is a huge reminder of the WHY, and at the end of the day, that’s really what matters most to me.

I’ve had the privilege of working with and learning from some truly incredible people over these years, especially the dedicated individuals on the team who make it all possible. I truly could not not, nor would not, want to do this without my P3 family.

Here’s to many, many more birthdays!

Amy Perez, Founder & CEO


I gave away the first Primal Pit Paste deodorant I ever bought. Our granddaughter was turning 13 and a loved employee of Whole Foods suggested your lavender baking soda deodorant. When she opened it at her birthday party, along with other gifts I gave her, she quickly hid it. Ha! Now she loves it, even though her family doesn’t use deodorant on a regular basis. Only when they’re going to be contradancing or with groups of people. Eeeew. I make sure they have Primal Pit Paste deodorant on hand (their favorite scent or for dad, unscented). They believe in the safety of your product. Thank you. Love hugging my family, but so appreciate it when they use your deodorant.

Please don’t sell your business, EVER, Amy. Whole Foods is not the same now that Jeff Bezos owns it!!!

Melody Higley May 28, 2019

Happy Birthday!

Many thanks for all your work & determination to provide first class products for us!

You have the better answer & shared it!

Blessings to you & yours!!

Carole Wallace May 28, 2019

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