Be You: A Love Letter from P3 Pure

We believe in compassion and kindness. That’s why we create products that are good for you, good for the earth, and good for our animal friends.

Primal Pit Paste has always been about providing people with freedom of choice and helping them live in a way that’s aligned with who they are. For these reasons, we cannot sit idly by while our brand is touted as the anti-LGBTQIA alternative to Schmidt’s.

We may just be a personal care products brand, but behind the brand are real people - some of whom are members of the LGBTQIA community - and there is simply no room for hatred or bigotry in our company or the world at large.

No matter where you’re from, what you look like, or who you love, we want you to BE YOU. That’s why for the month of June, we’ll be donating a percentage of sales to the Human Rights Campaign in support of their efforts to end LGBTQIA discrimination.

Each and every one of us is worthy of love and respect—period.


Woohoo! I love it. Thanks for doing the right thing!

Holly June 04, 2019

I love your products. Is it asking too much that you, and other companies, sell good products and stay out of my political and personal decisions?

Heather June 04, 2019

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